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Integrated marketing communications

Área temática: Marketing e Comunicação A Força da Propaganda no Composto de Comunicação de Marketing AUTORES

Integrated marketing communications

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IMC: a consumer psychological perspective

Marketing / Social Cognition / Integrated marketing communications / Multidisciplinary Approach / Consumer Behaviour

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IMC: a consumer psychological perspective

Marketing / Social Cognition / Integrated marketing communications / Multidisciplinary Approach / Consumer Behaviour

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